CONTRACTOR SUPERMARKET
BRANDING
Contractor Supermarket provides expert advice for freelancers be offering comparisons on contractor services and umbrella companies. The company presents users with complex topics such as banking, insurance, contracts and more with an approach which is compelling and easy to understand.

The logo I designed reflects this by conveying an idea of reliability and approachability combined. It also visually transmits the concept of getting "straight to the point" as in finding what you need quickly without getting lost in an ocean of information.

The branding developed organically from the logo design. I created the stationeries, the webpage concept and finally, the branding guidelines.
SECTOR / EMPLOYMENT
ROLE / GRAPHIC & WEB DESIGNER
THE LOGO
THE STATIONERIES
THE BRANDING GUIDELINES
THE WEBSITE