GIFTY
DIGITAL DESIGN
Gifty is an e-commerce platform that helps people buying the perfect gift for loved ones in a simple and personalised way. The platform offers a range of pre-curated gifts to choose from and gives the opportunity of creating a bespoke gift where users can enjoy creating the perfect present by selecting different items.

I designed the UI for the platform with a mobile-first approach. I was also in charge of supervising and advising the UX and monitoring the development team. Given the short deadline, the coordination between UX, UI and development needed to be precise and constant.

The process of creating a bespoke gift is a quick and easy 4 step process where the user journey is guided with playfulness. The user can choose up to 3 items, choose the wrapping and write a message on a personalised card.
SECTOR / ONLINE RETAIL
ROLE / UI DESIGNER
WEBSITE / PERSONALGIFTY.COM